I’ve written before about the importance of social media marketing for promotion and networking for freelance editors. But what happens when one of those networks — on which you’ve spent years building brand awareness, cultivating relationships, developing a following — goes rogue?
Tag Archives: Social Media
Book Review: Twitter Marketing Unlocked by Angela Hemans
In August I wrote about “#EditorsFiguringOut … A Social Media Marketing Schedule.” Here is a continuation of that topic on more specific level, with a review of Angela Heman’s Twitter Marketing Unlocked. Since Twitter is my primary business social platform (followed by LinkedIn) – and as I was already trying to expand my social media presence – Hemans’ new book was a timely and welcome find…
#EditorsFiguringOut … A Social Media Marketing Schedule
Do freelance editors truly need to do social media marketing? YES – resoundingly so. Even if most of the business is local, those locals need to see the editor is comfortable online as well as off. Such is the digital world we now inhabit. Plus, a well-thought-out, targeted social media calendar can lead to greater online peer / client connections, referrals and (paying) jobs.
Writing is No “Tiptoe through the Tulips”
In a creative writing class many years ago, a college professor looked at us – a bunch of 19 and 20-year-olds struggling to put words on paper – and said something to the effect of: “Writing is not difficult. Just look within and let the words spring forth.”
As if writing was as effortless as tulips emerging from the ground each spring. In reality, that latter process is not easy. Not one bit. Perennial bulbs such as tulips require enormous energy, and often care, to successfully bloom again and again each year….