Every December I take stock of the accumulated clutter my basement. Not exciting, but oh so necessary. Similarly, now a good moment to review small business or freelancing endeavors – including the written portion. In the New Year do you plan to stay put or mix things up with regards to your existing copy?
Do freelance editors truly need to do social media marketing? YES – resoundingly so. Even if most of the business is local, those locals need to see the editor is comfortable online as well as off. Such is the digital world we now inhabit. Plus, a well-thought-out, targeted social media calendar can lead to greater online peer / client connections, referrals and (paying) jobs.