social media marketing – Pamela Barroway

When Your Social Media Marketing Site Becomes Untenable

I’ve written before about the importance of social media marketing for promotion and networking for freelance editors. But what happens when one of those networks — on which you’ve spent years building brand awareness, cultivating relationships, developing a following — goes rogue?

An Editor’s Shelter-In-Place Diary 4-15-21: Hope Blooms; Blogging Task Blocks

My favorite rhododendron survived another winter to fully bloom, and I too made it through and finally received the COVID vaccine…

What copy do you need to write in 2019?

Every December I take stock of the accumulated clutter my basement. Not exciting, but oh so necessary. Similarly, now a good moment to review small business or freelancing endeavors – including the written portion. In the New Year do you plan to stay put or mix things up with regards to your existing copy?

#EditorsFiguringOut … A Social Media Marketing Schedule

Do freelance editors truly need to do social media marketing? YES – resoundingly so. Even if most of the business is local, those locals need to see the editor is comfortable online as well as off. Such is the digital world we now inhabit. Plus, a well-thought-out, targeted social media calendar can lead to greater online peer / client connections, referrals and (paying) jobs.