When Your Social Media Marketing Site Becomes Untenable

I’ve written before about the importance of social media marketing for promotion and networking for freelance editors. But what happens when one of those networks — on which you’ve spent years building brand awareness, cultivating relationships, developing a following — goes rogue?

An Editor’s Shelter-In-Place Diary 11-16-21: The Editing (and Life) Middle Ground

Copy can absolutely be over-edited. Clients will not be pleased with the results if their content comes back and is completely changed in tone, or cut down well beyond what they wanted. (Trust me on this.)…

An Editor’s Shelter-In-Place Diary 5-14-20: Website Revamp & Bulb Update

Two full months into the coronavirus stay-at-home life, I’ve finally tackled a task put off for far too long: revisions to this website…

Is spellcheck enough? Nope! Have an eyeball or two review that writing project.

When people discover I’m a freelance editor at networking events or through casual conversation, they occasionally ask this question: “Why does anyone need an editor when they can just use spellcheck?”

Editing, Copywriting, Exercising

Writing at mid-morning, I am focused. The only sound is the computer keys as I type, and my awareness of even that noise fades as words appear on the screen. Sitting up straight – not hunched – helps to maintain concentration while fingers fly over the keys (thanks to eleventh grade typing back in the 1980s). Otherwise, I am still, save for flexing my mind. But one can only be stationary for so long before concentration and creative productivity wanes; the body requires periodic flexing too!…

What copy do you need to write in 2019?

Every December I take stock of the accumulated clutter my basement. Not exciting, but oh so necessary. Similarly, now a good moment to review small business or freelancing endeavors – including the written portion. In the New Year do you plan to stay put or mix things up with regards to your existing copy?