When Your Social Media Marketing Site Becomes Untenable

I’ve written before about the importance of social media marketing for promotion and networking for freelance editors. But what happens when one of those networks — on which you’ve spent years building brand awareness, cultivating relationships, developing a following — goes rogue?

An Editor’s Shelter-In-Place Diary 7-14-20: Website Images … Bike Riding … Adapting

Everything moves forward with time. Adapts to new and changing circumstances.

So it is with the evolving coronavirus pandemic.

New Jersey began reopening in a limited way throughout June and July. As a result my routine has shifted … somewhat…

An Editor’s Shelter-In-Place Diary 5-14-20: Website Revamp & Bulb Update

Two full months into the coronavirus stay-at-home life, I’ve finally tackled a task put off for far too long: revisions to this website…

Book Review: Twitter Marketing Unlocked by Angela Hemans

In August I wrote about  “#EditorsFiguringOut … A Social Media Marketing Schedule.” Here is a continuation of that topic on more specific level, with a review of Angela Heman’s Twitter Marketing Unlocked. Since Twitter is my primary business social platform (followed by LinkedIn) – and as I was already trying to expand my social media presence – Hemans’ new book was a timely and welcome find…