I’ve written before about the importance of social media marketing for promotion and networking for freelance editors. But what happens when one of those networks — on which you’ve spent years building brand awareness, cultivating relationships, developing a following — goes rogue?
Category Archives: Branding
An Editor’s Shelter-In-Place Diary 7-14-20: Website Images … Bike Riding … Adapting
Everything moves forward with time. Adapts to new and changing circumstances.
So it is with the evolving coronavirus pandemic.
New Jersey began reopening in a limited way throughout June and July. As a result my routine has shifted … somewhat…
An Editor’s Shelter-In-Place Diary 5-14-20: Website Revamp & Bulb Update
Two full months into the coronavirus stay-at-home life, I’ve finally tackled a task put off for far too long: revisions to this website…
Book Review: Twitter Marketing Unlocked by Angela Hemans
In August I wrote about “#EditorsFiguringOut … A Social Media Marketing Schedule.” Here is a continuation of that topic on more specific level, with a review of Angela Heman’s Twitter Marketing Unlocked. Since Twitter is my primary business social platform (followed by LinkedIn) – and as I was already trying to expand my social media presence – Hemans’ new book was a timely and welcome find…
Cracking those BAD BAD BAD Business Habits
Over the years I’ve picked up a bad habit or two (or three or four). Like most human beings, I can rationalize my way around, over and through them.
But when problematic tendencies start adversely impacting one’s work, clients, coworkers and peers WILL notice … if they haven’t already. Remember, it only takes one disgruntled customer review on social media to inform the whole world….